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Misha versus Moscow

Misha vs. Moscow Synopsis

Yoga Inc.

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"Misha vs Moscow" Trailer

Misha vs. Moscow Opening

Meet Misha

A Beacon of Liberty

Saakashvili Soldiers On

The Next Revolution?

"Yoga, Inc." Trailer

East Meets West

Lights Karma Action

If Any Idiot Asks You...

Cowboys And Indians

Chakra Panties

Copyrighting Karma

Mc Yoga

Yogi TV

Fuck Yoga

We Are The Champions

The Shaman And The Showma

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The Film
UPCOMING SCREENINGS

Screening throughout 2011. For more info, including local listings, go to www.documentarychannel.com. (In NYC, Doc Channel screens on NYCtv, Channel 25)

Prefer to watch online? Yoga, Inc. is available for free at Snagfilms.com

"Yoga, Inc." trailer

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Reigning World Yoga Champion Esak Garcia
Esak Garcia is a ‘competitive yogi’ whose ultimate goal is the Olympics, a dream instilled in him by his guru, Bikram Choudhury, the ‘Bad Boy of Yoga’. While fighting to have yoga recognized as an Olympic sport, Bikram has also copyrighted his yoga style, demanding teachers play by his rules or stop teaching. A court must now decide if someone can ‘own’ yoga. Meanwhile anything yoga-related is up for grabs, from yoga shoes to chakra panties. The new mantras are Standardize and Supersize, as yoga chains (‘McYoga’?) pop up everywhere, putting smaller studios out of business. No wonder purists are scratching their heads. Is nothing sacred?

The book
"Yoga, Inc. A Journey Through the Big Business of Yoga", John Philp's insightful book about the yoga industry, is available from Amazon in the US and Canada.

(From the Publisher)

Once the province of gurus, yoga is now practised by such media-star personalities as Madonna and Sting. Yoga paraphernalia is everywhere, from malls to supermarkets, and the number of practitioners is growing daily. What prompted the change from spiritual to secular—and who is cashing in? Yoga Inc. examines the trends now sweeping the industry, from large "McYoga" chains to yoga tournaments to high-profile yogis like Bikram Choudhury. Yoga Inc. asks: Can yoga survive with its good karma intact?

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"Yoga, Inc." news and reviews
CLIPS AND CLIPPINGS

Is the Spirit of Competition in the Spirit of Yoga?, The New York Times

The Yoga Wars, QTV (Canada)

Will Hard Times (please) Kill off the Yoga Craze?, Business News Network (Canada)

Lust for Lulu, New York magazine (US)

The phenomenal popularity of yoga, The Independent (UK)

REVIEWS

“An entertaining, informative, cautionary, yet ultimately hopeful portrait of yoga,” Richard Rosen, Yoga Journal

"Smartly witty but grimly cautionary,” Geoff Pevere, Toronto Star

“An incisive, scathing and sometimes hilarious look at yoga madness,” John Doyle, Toronto Globe and Mail

“A revealing essay on greed in the name of a higher power," James Wegg, jamesweggreview.org

“An informed and witty examination," Rosenne Harvey, Ascent yoga magazine

"A fascinating combination between the ancient East and capitalist America," Yogabasics.com




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