Esak Garcia is a
‘competitive yogi’ whose ultimate goal is the Olympics, a dream
instilled in him by his guru, Bikram Choudhury, the ‘Bad Boy of Yoga’.
While fighting to have yoga recognized as an Olympic sport, Bikram has
also copyrighted his yoga style, demanding teachers play by his rules
or stop teaching. A court must now decide if someone can ‘own’ yoga.
Meanwhile anything yoga-related is up for grabs, from yoga shoes to
chakra panties. The new mantras are Standardize and Supersize, as yoga
chains (‘McYoga’?) pop up everywhere, putting smaller studios out of
business. No wonder purists are scratching their heads. Is nothing
"Yoga, Inc. A Journey Through
the Big Business of Yoga", John Philp's insightful book about the yoga
industry, is available from Amazon in the US and Canada.
(From the Publisher)
province of gurus, yoga is now practised by such media-star
personalities as Madonna and Sting. Yoga paraphernalia is everywhere,
from malls to supermarkets, and the number of practitioners is growing
daily. What prompted the change from spiritual to secular—and who is
cashing in? Yoga Inc. examines the trends now sweeping the industry,
from large "McYoga" chains to yoga tournaments to high-profile yogis
like Bikram Choudhury. Yoga Inc. asks: Can yoga survive with its good